Continental Tyres Constant Towards Innovation

 

Continental has been in the industry for more than 150 years now and they are passionate about manufacturing quality tires for their consumers. It has a history of success from 1871 when the company was established in Germany. They have improved their technologies according to the demand of the consumer.

Continental manufactured a tire called Conti Sport Contact 2 Vmax in 2003, which was the first tire to speed up to 360km/h on road. Continental holds the record of by Guinness World record for manufacturing and selling the fastest legal road tire worldwide. Continental engineers pay extra attention to lowering the rolling resistance and tread wear. So the tire world lasts for the longest period and performs at its maximum capacity.

They also have the art of advertising. They market their tires in unique ways and attract their customers to their product. They talk about performance and safety in their advertisements. These tires are also seen in racing cars and have performed well. Continental was also the first one to design tires for winters and freezing conditions. Their trademark logo is a rampant horse and has been innovating in their logo and making it define.

Continental has 13 plants in 12 countries worldwide. Customers from all over the world import tires from Continental because the company has an amazing reputation everywhere and fulfills every requirement of the customer.

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